The importance of brand to a product.

First, the brand is a tool for consumers to remember goods.

As an important tool for consumers to remember goods, brands form satisfaction and trust through the use of brand products, and then store them in memory to provide basis for future consumption decisions.

Second, the brand is a sharp weapon for market competition. In the fierce market competition, brand is the key for enterprises to distinguish their products from competitors' products.

Third, the brand is a symbol of corporate reputation and quality. Brands are often closely related to corporate reputation and product quality.

Fourth, brands can increase the added value of products. Brand not only represents the quality and function of products, but also has cultural and emotional connotations, thus increasing the added value of products.

Five, the brand helps enterprises to obtain high profits. Because the brand has a certain degree of trust and follow-up, enterprises can set relatively high prices for the brand, thus obtaining higher profits.

6. Brand is an important part of corporate image. Brand is an important part of corporate image, which represents corporate values, cultural concepts and business philosophy.

Seven, the brand helps enterprises to expand the market. Brand is an important tool for enterprises to expand the market.